More than 10 years of marketing and branding practice
HP Production Achievements
200+
Contractors
230+
App System Development
80+
Google Ad Operations
90+
Soraniwa is our brand
We have partnered with companies in a variety of industries and business categories to solve social problems. With the aim of giving back to the education industry our past achievements, one of our services to return our know-how and knowledge to elementary, junior high, and high school children is the marketing media “Soraniwa. Soraniwa will be transformed into an educational application in the future and become an important content for the education business.
SHISEILABO Inc. is an IT consulting firm that partners with companies and local cities to provide integrated marketing, branding, production, development, and promotion services. Specifically, the company creates marketing plans, conducts market research, data analysis, market structure analysis, target definition, concept development, video production, system development, mobile app development, application development, and Google ad management.
ABOUT Company Name
AI and new online services have become widespread, and the illusion is that the latest tools and small digital marketing will bring transient success. The trend of the times is like that of the last days of the Tokugawa Shogunate.
SHISEILABO is a company name derived from the word “SHISEI,” meaning “誠に至る”(至る means To reach and 誠 means sincerity”) and inspired by the human resource development of Shoin Yoshida, who founded the Shoukasonjuku, a private school in the village of Matsushita.
Do you have any of these problems?
Wanna sell your products in the Japanese market
Wanna analyze the Japanese market.
Low recognition of your products and services in Japan
Marketing strategy and advertising are not linked.
Branding of brands and products is not good
Japanese marketing costs seem high.
Looking for a Japanese partner company
Corporate branding is our strength.
Services Offered
POINT
Market Structure Analysis
Conducted field research to understand market structure, analytics analysis, client interviews, and 5C analysis.
POINT
Marketing plan development
Define target consumers, plan and execute action plans to gain brand awareness and profit.
POINT
Branding and Design
Our design services include brand image, product service package development, and brand development.
POINT
Channel Media Production
We develop online customer contact points and channel media such as LPs, websites, and mobile apps.
POINT
In-house system development
We develop original in-house systems for manufacturing management, sales management, progress management, etc.
POINT
Digital Marketing
Support for digital marketing, including Google ads, social media, and YouTube operations.
As a partner, we contribute to your business growth and results
We create a marketing plan with understanding the Japanese market structure and clarifies targets. In conjunction with this, strategic planning involves implementing strategies and measures (tactics) based on the marketing plan.
In promotion, we develop promotion strategies, define target customer status, and propose and operate new online customer attraction measures utilizing Google, SNS, and web applications. Improve end-user utilization of services, propose and improve user-oriented content, and strengthen collaboration with business partners. Thorough marketing and KPI management, including the formulation of PR and feature strategies, maintenance of marketing data, and verification of the effectiveness of each measure, while setting goals from the perspective of management and executives and proposing tactics at the field level.
All companies wishing to sell their products in Japan
Would you like to experience our LP production? We offer a low-cost package of landing page production for 220,000 JPY including tax, which includes SEO measures to achieve results on Google and also supports a data analysis environment through Google Analytics integration.
Please contact us by e-mail or on line for requests and consultations.
Production fee is 220,000 yen including tax
Proposed composition
We will implement a composition plan and design proposal.
Competitive Research
Conduct market and competitive research to promote differentiation
Google Analytics 4 link
To the created LP to check the response in Japan
Optimization of site
Content marketing through SEO and Soraniwa.world.
Improved display speed
Includes improving display speed and post-publication site quality
+ EC Site Construction
We can sell your products in Japan through our company.
We look forward to hearing from you about LP production at a low price.
Recognition Acquisition Services
YouTube Video Production
We consistently provide services such as YouTube video channel launch for Japan-Market, concept video direction, video shoot follow-up, video editing, video content utilization, and video advertising.
Sales Strategy Promotion
We propose promotional measures after hearing your target figures, what you want to achieve, and areas for improvement.
Advertising and promotion planning and implementation
Promotion and PR plans, sales promotion campaigns ・Exhibition at trade shows, sales promotion at real stores, gift set/freemium design, academic collaboration, and other realistic promotions.
Web Development x Marketing
There are so many well-designed websites and LPs out there. Good design can provide visitors with the feeling that they have found something good, compared to poor design. However, good design alone does not provide value beyond that.
We base our marketing and branding on marketing and branding in all of our promotions, channels, and customer touchpoint production. We analyze the market for the product or service, define the target consumer, define the consumer’s insights and needs, and then clarify the purpose of the channel and give the production a story.
Point 1
Clarification of channel objectives to attract more customers in Japan.
The means of operation of online touchpoints such as websites, LPs, SNS, and other channels vary depending on the purpose of operation. Do you want to expand awareness? What kind of recognition do you want to gain? Do you want to increase inquiries? First, clearly define the purpose of the channel.
Point 2
Content development with a story
After clearly defining the purpose of the LP to be developed and the online media (e.g., website) to be operated, clarify the story to be told to customers in order to achieve the purpose. In order to share the story with your customers, you will need content that matches the content you are communicating.
Point 3
Hypothesis definition and KPI design
Once the purpose of the channel and the story that should be communicated with customers to achieve the purpose have been established, the verification items to be evaluated are defined.
KPIs (Key Performance Indicators) are created to clarify which values should be evaluated to achieve the objectives based on the hypothesis.
Point 4
Channel Media Production and Development
We develop channels that serve as touchpoints with customers. We define the business purpose of the channel, the story to be fostered with the customer, and the hypothesis, then create the necessary channel media and operate them according to the site.
Company Profile
SHISEILABO Co., Ltd
SHISEILABO
Representative Director & CEO: Wataru Takeyama / 武山 和
Established: February 9, 2015
Location: 4-8-17 Matsunami, Yamagata City, Yamagata Prefecture
Number of employees: 30
Securities code: unlisted (as of June 2022)
Accounting firm: Minato Certified Public Accountants and Tax AccountantsBusiness
Business activities: social design business, marketing, communication planning, brand consulting, Location production business (local cities, commercial facilities, hotels, restaurants, stores, inns, etc.) PR planning, sales promotion business (NPOs and government collaboration programs) campaign planning, event direction business, production business (product development, service development, Producing business (product development, service development, brand design development, etc.), including support for young entrepreneurs, sports club management business
FAQs
How long does it take from the first meeting to the proposal?
On average, we require two to three weeks of your time; if you respond to our hearing sheet in about one week, we will provide you with a proposal in about two weeks.
What is included in the proposal?
The proposal should describe the improvements and benefits that can be reliably expected if implemented. A specific action plan should be provided so that we can see who will implement what and by when. Examples include: UI/UX design proposal, overall market structure, various design documents, Google ad analysis, market analysis, competitive analysis, spec analysis, search queries, market research, market list, funnel definition, service flow, value chain analysis, issue/KPI tree, hypothesis testing, road map, action plan, and estimates are the specifics of the proposal.
The proposal includes an estimate and is free of charge.
Is it okay if there is limited understanding of IT within the company?
We are available as a CTO and IT specialist advisor for a monthly budget of 350,000 yen so that you can use us as your “IT expert. If your company does not have a marketing and branding plan in place prior to implementing a promotion plan, we can assist you in developing a marketing strategy.
Would you like to experience our LP production? We offer a low-cost package of landing page production for 220,000 JPY including tax, which includes SEO measures to achieve results on Google and also supports a data analysis environment through Google Analytics integration.
Please contact us by e-mail or on line for requests and consultations.
THE SHISEILABO VISION
THE SHISEILABO VISION is a common vision shared by all of our employees. All of the company’s strategies and tactics are based on this “THE SHISEILABO VISION”.
Philosophy
We believe that work is fun and essentially enriches our lives and enhances our quality of life. So if we are not enjoying ourselves at work, something, somewhere, may be wrong. It may be time to change and act with a positive mindset.
Our “existence” purpose is not to maximize profits or increase the size of our organization. We believe that our growth as individuals and the long-term growth of our organization are important. That is why we wish to be a company and a team that provides high quality services with a global perspective and pursues profitability.
Being so will allow us to continue to enjoy our work and foster our ability to provide valuable services. The flip side of the coin that says “success” in our common sense is not ‘failure’ but “growth.
AND organization instead of OR
We have the ability to think and act on two opposing things simultaneously. We do not think in terms of adopting one and devaluing the other.
Creativity and discipline, innovation and execution, humility and boldness, freedom and responsibility, cost and quality, short term and long term, solidity and courage, analysis and action, idealism and realism, continuity and change, realism and vision, values and results, purpose and profit… we have the ability to consider all these opposites simultaneously.
Gratitude and Achievement
Even after we demonstrate great accomplishments and achieve the goals we set with our colleagues, we will set new goals and commit to achieving them again, with gratitude, not arrogance. We take responsibility for ourselves to the end and never give up. We will repeatedly challenge and experiment without fear of risk. We believe in the value of being self-motivated, challenging, changing, improving, learning, and raising standards. Let’s just do it.”
Possesses multifaceted know-how
Contracts 230 breakthrough (As of May 31, 2024)
SHISEILABO is a company that proposes a combination of problem finding and problem solving. All business is about solving customers’ problems. Companies communicate with consumers through the “means” of products, services, and business models to address customer issues. We identify the essential issues faced by companies from an objective and global perspective, and provide support to solve those issues through marketing.
Consultation Cases
Consultation on user experience and customer satisfaction
We support our clients in organizing management issues, business strategies, KPI setting, and other activity issues; organizing search engine measures/SEO measures that serve as user channels, advertising management, and web service optimization such as linking with other services; and analyzing on-site customer communication and user needs, from marketing plan drafting to implementation. We provide support from planning to implementation of marketing plans.
Consultation on Google ad management
Please ask us to manage your ads to maximize your monthly ad budget. We offer Google listing ads, display ads, video ads, and SNS ads based on your branding phase, services, and products. You can choose to pay 15% of your advertising budget or a performance-based fee.
Consultation for tourism experience services
We have been supporting the development of overseas sales channels for products mainly in Los Angeles, USA and Shenzhen, China. We also offer consultation from the idea stage on outbound marketing in Japan and planning for experience services.
Consultation for web system development
We are contracted to develop websites such as official corporate websites, store websites, and personal blog sites; shopping sites such as product sales and subscription services; applications such as attendance management and store management; and systems for manufacturing and business management. We also support English text.
Consultation on Japanese Market Data Utilization
Our data science programs deal across AI systems, information science, statistics, and algorithms to provide useful insights to society and companies using data. We build data science programs in line with data utilization, business strategies, and tactical plans that convert daily transaction data into an operational format, and build your company’s unique data assets based on planning reference data from AI analysis.
Consultation for promotional videos
We offer video production for video advertisement distribution, video production specialized for recruiting activities, and video production for corporate image and product promotion. We can propose ideas, as well as storyboards, a list of scents, a cut list, and more.
Consultation Points
Our Proposal Capabilities
We are a 20-person company, and we can better collaborate with your company by minimizing the area and the number of orders (number of companies to be contracted) for optimal project promotion.
Why sign a contract with us?
We analyze the market and make proposals from a long-term perspective by organizing the current issues and organizational structure based on what your company “wants to do. In addition to keeping up with the latest information, we make proposals with the user experience, which is the essence of marketing, as the most important factor.
How to Contact Us
Please contact us by email for consultation or questions.
You can contact us at hello@s-labo.earth.
Would you like to experience our LP production? We offer a low-cost package of landing page production for 220,000 JPY including tax, which includes SEO measures to achieve results on Google and also supports a data analysis environment through Google Analytics integration.
